The German Football Association (DFB) and adidas have reached an agreement during the European Championship in France to extend their long-term partnership. DFB president Reinhard Grindel and Herbert Hainer, chairman of adidas Group, announced the four-year contract extension with the kit supplier in Paris. The deal, which was due to expire in 2018, will now run through until 2022. It follows an open and transparent process, which resulted in a unanimous vote from the DFB presidential board to extend the contract with adidas under significantly improved conditions.
“They were the most transparent, most comprehensive and ultimately, for the DFB, most financially successful talks in the history of our association,” said DFB president Reinhard Grindel. “I’m delighted that we have extended with our long-term partners adidas, who are reliable, who know the DFB and who can guide us regarding content during our upcoming innovations, such as the construction of the new DFB academy, or the further development of fussball.de. We will use the money to make the DFB and German football better. We will invest in top level football just as much as we will in grassroots football. We will also strengthen the state associations and above all continue to improve our youth development.”
“We’re thrilled that we continue our close and trusting relationship with the DFB,” said adidas Group chairman Herbert Hainer. “We belong together, because both the DFB with their national teams and we as a global sports brand are prominent representatives of Germany worldwide. We stand for everything that makes the ‘Made in Germany’ seal of approval so appealing: we’re successful, we’re innovative and we deliver quality. We’re open-minded, we’re multicultural and we put smiles on faces. As part of our long-term strategy, we will bring even more production to Germany. The plan is to have the Germany kit produced in the domestic market.”
The collaboration between the DFB and adidas has been in place for over 60 years. In that time, the partnership has experienced four World Cup and three European Championship titles for the men’s team, as well as two World Cup and European Championship wins for the women.