International CSR projects
The DFB has been active in international cooperation for more than half a century. Supporting the Federal Government in its sport-related activities in developing countries and emerging markets, the DFB commits itself to assume its socio-political and social responsibility in an international context. DFB experts are being deployed all over the world, building bridges through football in various capacities, contributing to the achievement of UN sustainability goals and overcoming language barriers as well as political and cultural boundaries.
International sports promotion
Sport builds bridges - both internationally as well as within societies. Germany has an excellent reputation as a sporting nation. Sport is therefore an important means to raise Germany's profile and image abroad. Since the early 1960s, German sports organizations, in cooperation with the Federal Foreign Office (Auswärtiges Amt), have been promoting the growth and advancement of sports in developing economies and emerging markets. As part of this international promotion of sport, more than 1,400 long-term (two to four years) and short-term projects (two weeks to twelve months) have so far been carried out in over 100 countries worldwide. The main focus is set on sustainable development through the education of local experts and the development of sustainable sports structures. Furthermore in collaboration with the respective partner countries and taking into account the economic and social conditions on-site, the projects aim to establish and expand modern and independent sports systems. To this purpose, individual, jointly developed structure-building measures are being tailored to each country.
Football for development
Sport can be used as an instrument to contribute to the achievement of the Sustainable Development Goals such as health, education, peace or gender equality, amongst others. It can serve as an educational tool and generally has a positive impact on the physical and mental health of children and young people. Sport conveys values that are essential for a satisfying way of life and a constructive contribution to the community. In cooperation with the German Federal Ministry for Economic Cooperation and Development (BMZ), the DFB has been committed to "Sport for Development" since 2013 and, together with the German Corporation for International Cooperation (GIZ) GmbH, initiates projects worldwide to promote young people through football. The "Sport for Development"-approach is not about high-performance or elite sport, but instead it highlights the contribution football can make to the development, education, health, and social promotion of children and young people in developing economies and emerging markets. The DFB contributes with its football expertise, providing professionals to work abroad and leveraging its contacts with football associations around the world. Currently joint projects are implemented in Colombia, Namibia, Mozambique, Jordan, the Palestinian Territories and Indonesia. So far, more than 500,000 children and young people in 29 countries worldwide have benefited from the BMZ's "Sport for Development" measures of the BMZ.
Activities at competitions and international matches
To live up to our social commitment internationally, we also get involved in international competitions. Here we use the opportunity to carry our multi-faceted CSR activities from Germany across the globe and to generate an exchange of experience with regard to inclusion, diversity, health, environment, and education. Our intention is to thank host countries by supporting local projects and promoting the dialogue on current socio-political topics. A special focus is on human rights. The development of country-specific and culture-sensitive strategies is essential, so that customized activities can be undertaken together with our partner organisations. While staging competitions and matches in Germany, we promote intercultural exchange in and through football and strive to be an exemplary host.